We recently surveyed 3,000 people to reveal the top choices of what would be each state’s (un)official state mocktail. The results are illustrated below.
Implications
- Celebration of Non-Alcoholic Choices: Despite the lighthearted nature of our survey, the results highlight a growing interest in non-alcoholic beverage options that do not compromise on taste or tradition. This suggests a possible shift towards more inclusive drinking cultures that cater to individuals who abstain from alcohol for personal or health reasons.
- Inclusivity in Social Settings: The popularity of these mocktails reflects a broader societal trend towards inclusivity, allowing people who do not drink alcohol to fully participate in social gatherings and celebrations. It challenges the traditional notion that alcohol is necessary for social enjoyment and paves the way for more inclusive social norms.
- Increased Awareness of Healthy Alternatives: Our survey highlights rising consumer interest in healthier, non-alcoholic drink options that maintain taste and innovation. This trend may drive further creativity within the beverage sector, emphasizing the use of natural ingredients and health advantages. The market is currently witnessing a variety of alternative beverages crafted from ingredients such as kava and adaptogenic herbs like ashwagandha, offering an enjoyable experience without alcohol.
- Emphasis on Local Identity: The mocktails serve as a form of state pride and cultural expression, reinforcing the importance of local identity in the globalized food and beverage industry. This could encourage states to promote their unique flavors and traditions as a way to attract tourists and unite locals.
- Potential for Economic Development: By capitalizing on the popularity of these signature mocktails, local businesses and tourism boards can create new opportunities for economic development, such as helping to establish sober bars in prominent cities.
Methodology
Online panel survey of 3,000 adults based on age, gender, and geography. Internal data sources are used to obtain population data sets. We used a two-step process to ensure representativeness through stratified sampling and post-stratification weighting.
Respondents are carefully chosen from a geographically representative online panel of double opt-in members. This selection is further tailored to meet the precise criteria required for each unique survey. Throughout the survey, we design questions to carefully screen and authenticate respondents, guaranteeing the alignment of the survey with the ideal participants.
To ensure the integrity of our data collection, we employ an array of data quality methods. Alongside conventional measures like digital fingerprinting, bot checks, geo-verification, and speeding detection, etc. each response undergoes a thorough review by a dedicated team member to ensure quality and contextual accuracy. Our commitment extends to open-ended responses, subjecting them to scrutiny for gibberish answers and plagiarism detection.